Maserati's new digital customer experience

The launch of Maserati's new global website, as the foundation for an integrated online experience with personalised journeys and sales tools.

The site has three sections: Models (a new range and trim layout), Brand (values, history and the 'Stories of Audacity' magazine feed) and Ownership (linked to the Maserati Owner Apps).

Digital is made central to sales and ownership, including the OTO Retail (online-to-offline) project and Maserati membership. Future support tools are planned for Folgore (fully electric) owners.