Maserati Tridente Membership Programme

Maserati Tridente is a curated world of modern Italian luxury. Built to create an unbreakable bond between fans, prospects and owners.

The project consisted of a completely new data platform creating a single view of customers. Then launch of the Tridente customer app and global programme of content, experiences & partnerships.

The tiered programme unlocks access to the brand via memorable experiences and exclusives, curated to inspire, engage and move those who move the world.