McLaren MARC Real-time Configurator

MARC (McLaren Automotive Real-time Configurator) combines McLaren's SAP systems with Unreal Engine for photorealistic 4K real-time configuration of paint, wheels, trim and options, across thousands of combinations, for the Senna and 600LT.

Used at the McLaren Technology Centre and at retailers, with a web and mobile 2D configurator for comparing specs. Rolled out across the retailer network over 12 months, and used at the Geneva Motor Show, Goodwood Festival of Speed and McLaren Pure events.