David Mattingly
Two phones showing the McLaren website's 720S Spider page, with close-ups of a wheel under the title Outside In.
Work / 03 / Customer experience

McLaren Global Website

Re-building McLaren Automotive's global websites.

The CX2.0 project drove large-scale digital transformation, consolidating McLaren's global digital presence onto a single platform for global governance, brand consistency and economies of scale, with significant gains in engagement and conversion KPIs.

Related article: McLaren turbocharges its customer experience
Desktop and phone mock-ups of the McLaren website's 720S Spider page, headed Make it your own, with a blue 720S Spider.
Desktop and phone mock-ups of the 720S Spider page's Paint in motion section, with a film of the car's paintwork.
Desktop and phone mock-ups of a photo gallery on the McLaren website, showing a blue 720S Spider on the road.
The McLaren website's line icons on black, including play buttons and symbols for top speed, torque and power.

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