Maserati Tridente is a curated world of modern Italian luxury. Built to create an unbreakable bond between fans, prospects and owners.

The tiered program unlocks access to the brand via memorable experiences and exclusives, curated to inspire, engage and move those who move the world.​

The project consisted of a completely new data platform creating a single view of customers, build and launch of the Tridente customer app and global program of content, experiences & partnerships.