
Maserati Tridente Membership Program
Customer Experience, Luxury Membership Program

Maserati Tridente - Luxury Membership Program
Maserati Tridente is a curated world of modern Italian luxury. Built to create an unbreakable bond between fans, prospects and owners.
The project consisted of a completely new data platform creating a single view of customers. Then launch of the Tridente customer app and global program of content, experiences & partnerships.
The tiered program unlocks access to the brand via memorable experiences and exclusives, curated to inspire, engage and move those who move the world.

2024 Red Dot Design Award for Brands & Communication Design.
