Built to re-define McLaren’s customer experience. MARC merges McLaren’s SAP business systems with Unreal Engine to create an industry benchmark configurator.
Any car is a very individual purchase, but a McLaren is more than that – it’s a reflection of you. The paint colour, wheel design, interior trim, the options you select – all of these combine to create a car that is uniquely yours. But it can be hard to visualise the full effect of your choices – at least until you take delivery of the finished car.
This is where MARC – the McLaren Automotive Real-time Configurator – comes in. Customers buying a McLaren, including the McLaren Senna and 600LT, can use the system to see their cars rendered in photorealistic detail as they finalise the specification at the McLaren Technology Centre or at their McLaren retailer. It’s the work of years of development and, true to McLaren’s pioneering spirit, sets a benchmark for digital vehicle specification.
You can interact and modify all the all configurable options for the vehicle in high fidelity 4K detail - the paint colour, wheel design, and interior trim – and see the effects in real time. With thousands of possible permutations, you can design a McLaren that’s truly unique.
Even before you interact with MARC you can begin the process of creating your perfect McLaren on your own computer or mobile device, using our online 2D configurator. Easy to access and simple to use, it allows you to try out and compare different specifications on any of our current range of cars, including the brand new 720S Spider and 600LT Spider.
MARC was rolled out to the entire retailer network over the course of 12 months and now plays a key role at global events such as Geneva Motorshow, Goodwood Festival of Speed and McLaren’s Pure Events globally.
MARC was a featured as a pioneering technology story on; Motor1, Sky News, Yahoo Motors, Motor Trend, Top Gear, Car Scoops and more