Maserati New Digital Customer Experience
Maserati is beginning a new era of digital customer experience: the www.maserati.com/global/en website is now online, with new sections and features.
The website is the starting point for the development of an integrated digital experience for Maserati customers, made possible by sales support tools that result in a personalised customer journey online.
Webby Winner - Best Visual Design - Function 2023
Maserati.com consists of three main sections: Models, Brands and Ownership.
The “Models" section has a new layout, offering all the information there is on the range and trims.
In the “Brand” section, the digital experience is made immersive by the area focusing on the values, history and fascinating facts about the Trident Brand. In particular, the “Stories of Audacity” page is a veritable magazine with a live feed of the latest and greatest Maserati stories, news and events.
Finally, “Ownership”, a content-packed section directly linked to the Maserati Owner Apps.
The customer journey online has changed purchasing behaviour, especially in the luxury segment where digital services have become key elements. Maserati’s response is to make digital the linchpin of the sales and ownership experience, including services such as the new OTO Retail project (‘OTO’ stands for “online to offline”, and vice versa) and Maserati membership.
In the coming months, the maserati.com/global/en site will continue to implement new features. With the arrival of the Folgore range, a series of support tools will also be provided for the future owners of 100% electric Maseratis.