
McLaren Global Website
Customer Experience, Digital Transformation

Re-building McLaren Automotive’s global websites
The CX2.0 project drove large scale digital transformation across McLaren Automotive. Inclusive of the consolidation of the global digital footprint to a single platform. This move unlocked global governance, brand singularity and economies of scale - whilst producing significant increases to engagement and conversion KPIs.


Re-defining McLaren’s Iconography

